CRM Analytics Framework
نویسندگان
چکیده
Implementing a CRM Analytics solution for a business involves many steps including data extraction, populating the extracted data into a warehouse, and running an appropriate mining algorithm. We propose a CRM Analytics Framework that provides an end-to-end framework for developing and deploying pre-packaged predictive modeling business solutions, intended to help in reducing the time and effort required for building the application. Standardization and metadata-driven development are used in the solution; this makes the framework accessible to nonexperts. We describe our framework that makes use of industry standard software products and present a case study of its application in the financial domain.
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